With support from the U.Va. Digital Media Lab, Cinematheque and Light House Studio
“Adrenaline is the best film education you can get in three days.”
–Romulo Alejandro, Adrenaline Film Project 2005 Participant
In Brief
The Adrenaline Film Project is a 72 hour filmmaking competition where 12 teams of three filmmakers must write, cast, shoot, edit and screen a film during the Virginia Film Festival. Each phase of production is closely supervised and advised by AFP mentors. The process will culminate in a competitive screening of the finished films and an award ceremony in front of a live audience at the University of Virginia’s Culbreth Theater on Saturday, November 5, 2011 at 10:00 p.m. An encore screening will be held the following morning, Sunday, November 6, 2011 at the Regal Theater on the Downtown Mall.
The Producers
Filmmakers will be supervised by director Jeff Wadlow, Charlottesville native and director of Never Back Down and Cry_Wolf, as well as numerous other award-winning short films.
Guest Mentors
In previous years, the film sets of Adrenaline teams have been visited by guest mentors including legendary director Norman Jewison, Mark Johnson (Producer, The Chronicles of Narnia), Brad Silberling (Director, Lemony Snicket), Ron Yerxa (Producer, Little Miss Sunshine), and many more!
ABOUT THE DIGITAL MEDIA LAB:
The Digital Media Lab at the University of Virginia Library offers support for new media scholarship to both students and faculty in a state-of-the-art multimedia facility. Staffed by knowledgeable media professionals, the DML provides consultation and project planning services in such areas as digital imaging, audiovisual production and post-production, physical interactivity, 2D/3D animation, mobile technologies, and visualization.
Prizes for this year’s Adrenaline Film Project winners have been generously donated by McCormick and Schmick and HBO.
ABOUT MCCORMICK AND SCHMICK
Since teaming up in the early 1970s, Bill McCormick and Doug Schmick have established more than 80 restaurants and catering operations throughout the country – an extraordinary feat in a business with the highest attrition rate of any in the United States. The two men, very different yet surprisingly compatible, have established themselves as entrepreneurs with one collective vision, to run the nation’s premier family of seafood restaurants.
The history of McCormick & Schmick’s Seafood Restaurants began when Bill McCormick purchased Jake’s Famous Crawfish Restaurant located in Portland, Oregon, and brought the more than 100-year-old landmark back to life.
When asked the secret of how he revitalized a restaurant on the brink of closing, McCormick says, “I like nothing better than being a good host.” In addition to his spirited personality, McCormick has an ability to bring out the best in other’s managerial skills and strengths, a combination essential in a successful business.
Part of the managerial talent McCormick tapped was Doug Schmick, a management trainee. The two formed a partnership in 1974, creating Traditional Concepts, a precursor to today’s McCormick & Schmick’s Seafood Restaurants. In 1979, they opened the original McCormick & Schmick’s Seafood Restaurant in Portland, Oregon. Since that time, the company has expanded to more than 80 restaurants across the country. The nearest to Charlottesville, VA would be Northern VA to include the heart of Washington, D.C.
While the number of restaurants has grown, the vision of the founders remains in providing the freshest seafood, at a value, in a comfortable setting while providing extraordinary service.
The combination of an open imagination and a respect for tradition are what makes McCormick & Schmick’s the classic and successful business that it is today.
