The 2012 Adrenaline Film Project is presented by Pepsi-Cola Bottling Company of Central Virginia, the Virginia Production Alliance, and supported by U.Va. Robertson Media Center.
“Adrenaline is the best film education you can get in three days.”
–Romulo Alejandro, Adrenaline Film Project 2012 Mentor and 2005 Participant
In Brief
The Adrenaline Film Project is a 72 hour filmmaking competition where 12 teams of three filmmakers must write, cast, shoot, edit and screen a film during the Virginia Film Festival. Each phase of production is closely supervised and advised by AFP mentors. The process will culminate in a competitive screening of the finished films and an award ceremony in front of a live audience at the University of Virginia’s Newcomb Theater on Saturday, November 3, 2012 at 10:00 p.m.
The Mentors
This year’s mentors include Adrenaline veteran Rom Alejandro, director Derek Sieg, whose own film “Swedish Auto” opened the 2006 Virginia Film Festival, and Sieg’s producing partner Jeremy Goldstein.
In previous years, the film sets of Adrenaline teams have also been visited by guest mentors including legendary director Norman Jewison, Mark Johnson (Producer, The Chronicles of Narnia), Brad Silberling (Director, Lemony Snicket), Ron Yerxa (Producer, Little Miss Sunshine), and many more!
ABOUT THE ROBERTSON MEDIA CENTER:
The Robertson Media Center at the University of Virginia Library offers support for new media scholarship to both students and faculty in a state-of-the-art multimedia facility. Staffed by knowledgeable media professionals, the RMC provides consultation and project planning services in such areas as digital imaging, audiovisual production and post-production, physical interactivity, 2D/3D animation, mobile technologies, and visualization.
